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What is the Future for Social Recruiting?

Recruiters and HR teams are being continuously instructed to utilise social media to turn the talent pool of candidates into a talent ocean of opportunity, but will social recruiting remain at the forefront of the recruitment industry strategy for much longer?

Social recruiting has become the biggest recruitment fad since the online job board. Social media gives us unlimited access to a sea of diverse and experienced talent. Not only does it supply recruiters with a vast array of job seekers, but it gives us access to the ever elusive ‘passive candidate’.

Social media ad campaigns can be targeted by industry, age, interests and much more to get the pick of the bunch. The irony of social media is that it is becoming all that less social. Not only are we detaching ourselves from physical relationships with our friends and families but it is pulling away from a personal approach to hiring solutions.

We can use social media to search for job leads as much as searching for candidates. We just have to know what to search for, but again, this approach has created a detachment from the more traditional and friendly phone call that is much harder to ignore compared to a LinkedIn InMail.

Is it that candidates are becoming much more aware of recruiters’ surveying on social networks and no longer reacting in the same way to a direct message; something that may at first appear personal but if you dig a little deeper it is actually far from it.

Candidates are showering the Twittersphere with complaints of job ad spam emails and requesting a more personal touch. As a result, recruiters are pushing themselves away from candidates and thwarting a brands’ reputation with the use bulk social media messaging.

Not only are we deviating away from the customised hiring process, but we could be damaging hiring procedures in the process. Sending bulk messages can affect the quality of candidates as well as the quality of sourcing the candidates.

There becomes a risk that it is possible to send masses of messages that manage to reach less suitable candidates who become the main responders to a job opportunity that is realistically out of their depth.

Sourcing candidates needs a tailored touch from beginning to end and although social recruiting may be a great way to reach a swarm of unknowing candidates, the hiring process needs to compliment this and remain tailored in order to, not only supply the highest tier of candidates, but to protect the brand reputation of any company. 


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